Many people do not think of a cooler as an investment but if you consider how much money you can save by buying a premium cooler when you factor in how much longer ice, food, and your catches will last, you will realize that some premium coolers can be great investments. While many coolers claim to be worth the cost, only one truly stands out as living up to its claims: the YETI Cooler.
When you think of high-end coolers, you probably picture the YETI Cooler. This is mainly because YETI coolers are known to be very expensive but high-quality. Let’s first take a look at the price tag of these coolers.
YETI Cooler Price
YETI coolers are not cheap, usually priced in the hundreds of dollars. The prices also vary depending on the features that you want. Smaller YETI coolers such as the 20 qt Roadie retail for $249.99, but sell for only $199.99 on Amazon.
The most common model is the Tundra which comes in various sizes. The smallest Tundra can hold 35 qt and is priced at $299.99. Tundra coolers can go all the way up to 350 quarts and cost as much as $1299.99.
Growth of YETI Coolers
Over the previous six years, YETI sales have increased rapidly from several million dollars to well over five hundred million dollars. What began as an overpriced cooler company has transformed into a brand that fishers, hunters, and everyone who enjoys the outdoors have to own. What makes YETI coolers unique from a regular cooler brand is that they focus on the specific needs of various hobbies such as fishing and hunting.
They have also adapted a unique marketing approach. Instead of traditional commercials or other common marketing approaches, they tell stories and rely on word-of-mouth to spread those stories. They targeted serious hunters and fishermen with hilarious videos such as YETI vs. 500 lb man. If you watch their videos you will see a certain level of product awareness that is very entertaining but does not have the forced feeling of an advertisement.
While YETI coolers are quite expensive when compared to other coolers on the market they are definitely worth their price tag. Here are some of the reasons you should consider before buying a YETI cooler:
This Cooler Retains Ice for Long Periods
if you are going fishing or hunting, you should definitely consider buying a YETI cooler because of how much money you can save by not having to constantly refill the cooler with ice. The greater the rate of ice retention offered by a cooler, the more the money you can save. YETI coolers have the best ice retention of any cooler on the market and they can even keep your beer cold for over a week! The longer it takes for ice to melt in your cooler, the more time you can spend fishing and the longer your fish will keep.
Tailgaters and other outdoor partiers will also save a lot of money by reducing the risk of food spoiling. YETI coolers are well-known for their ice retention. This is perhaps due to YETI coolers’ superior Permafrost insulation that without a doubt eliminates its competition. Ice retention is the chief reason why YETI coolers are pricier than any other coolers on the market, especially when compared to standard Styrofoam coolers which barely keep ice cool for a day.
Value for One’s Money
YETI coolers also offer considerable value for your money considering how well they perform compared to other coolers on the market. YETI coolers are built to last. They are durable enough for many environments and weather conditions. They can also withstand a lot of movement and traveling. When you compare that to the typical cost of a Stryofoam cooler at $15-20 to the upwards of $300 for a YETI cooler, you may wonder why you would ever spend so much money on a cooler. However, when you realize that Styrofoam coolers typically last for one trip and YETI coolers can last a lifetime, the cost of a YETI cooler more than pays for itself over time.
YETIs utilize a construction method known as Roto-moulded construction to create a cooler that is made of one piece not including the lid or other removable parts (hinges, latches, etc). Many coolers in the market also claim to use this construction method, but YETI has proved it can deliver among top-tier coolers. This construction makes the YETI coolers super tough and extremely durable making it worth its price tag.
YETI Coolers are Grizzly Proof
YETI’s coolers are grizzly proof. While many coolers on the market brag that they are grizzly proof, many cannot prove it. There are actual videos that prove that YETI coolers are grizzly proof. Definitely a must-have for overnight fishing trips out west.
Another consideration to make when deciding on whether YETI coolers are worth the price tag is that coolers, especially high-priced YETI coolers, are an investment and every investment needs some warranty in case things do not go as planned. YETI coolers come with a five year warranty for most of their common models such as the YETI Tank, YETI Roadie, YETI Rambler, YETI ice and YETI Tundra. Their YETI Hopper model also comes with a warranty valid for three years.
In addition, YETI coolers are designed in such a way that you can replace any part on the cooler. Broken latch? No problem, just order a replacement one.
YETI coolers also come with a lot of features that make them worth the price. Here is a full list of the features available on most YETI models:
- NeverFail Hinge System: Two hinge pins and interlocking design prevent the hinge from ever breaking.
- T-Rex Lid Latches: Patented latch design uses heavy-duty rubber so you’ll never see another busted latch.
- Certified Bear-Resistant FatWall Design: Extra-thick walls hold up to three inches of insulation for unmatched ice retention.
- ColdLock Gasket: A freezer-quality gasket circles the length of the lid to block out the heat and lock in the cold.
- LipGrip Handles: These handles stay out of the way when you don’t need them and make carrying your catch seem less of a chore.
- DoubleHaul: Handles Made with military-grade polyester rope for extra durability.
- Rotomolded Construction: Makes it armored to the core and virtually indestructible.
- BearFoot Non-Slip Feet: Prevent sliding to keep your YETI in place.
- Vortex Drain System: Leakproof, rugged, and designed for quick and easy draining.
- PermaFrost Insulation: Pressure-injected commercial-grade polyurethane foam in the walls and lid makes sure your ice stays frozen.
- InterLock Lid System: Seals the YETI cooler to provide the best heat-proofing on the market.
- AnchorPoint Tie-Down Slots: Molded tie-down slots allow for easy mounting to your truck, boat, or trailer.
If you are thinking of buying a new cooler, you should definitely consider a YETI cooler. Although they are expensive, they are a great investment since they will last a really long time and provide maximum cooling. It’s no wonder YETI coolers are a favorite among fishermen and hunters everywhere.